As the worlds of traditional TV and streaming converge, the industry is at a crossroads. While this convergence presents a tremendous opportunity, it is critical that premium video publishers navigate this transition by integrating the best of digital, while still upholding the quality TV standards that drive results for marketers. In this moment of time, as multi-screen TV continues to be held to higher standards compared to the digital platforms, it’s time to ACT: that is, make Accountability, Choice, and Transparency the baseline for premium video advertising. James Rooke, President of Comcast Advertising, explains how the company is working with its clients and other industry partners to bring more robust standards to the way premium TV and video advertising is bought, sold, and measured across platforms.