The introduction of an ad-supported version of the AMC+ subscription streaming service means new reach opportunities for buyers, including into popular thematic services like Shudder (Horror), IFC Films Unlimited (indie, foreign and documentaries) and Sundance Now (drama, mystery, true crime), which are bundled into AMC+. Buyers can advertise against shows or choose to ‘own’ whole genres (not just these three) and franchises across AMC+. We hear how the ad-supported version of this service creates new ‘opportunities to see’ and consider the value of thematic streaming audiences with ads. We take a closer look at how AMC Networks is delivering unduplicated targeted reach across its entire universe, spanning broadcast linear, VOD and CTV, and consider the role of FAST. We want to know if streaming at AMC Networks and elsewhere can deliver the effective reach needed to replace linear over time, and if the proliferation of ad-supported streaming services industry-wide reflects audience migration and new advertiser value or an over-excited land-grab.