Name
Panel: The big debate: Who gives a JIC?
Date & Time
Tuesday, December 5, 2023, 12:30 PM - 1:00 PM
Speakers
Jon Watts, CIMM
Neil McEneany, Numeris
Phil Smith, ISBA
Matt Laycock, Barb
Catherine Lofthouse, dentsu
Jon Watts Neil McEneany Phil Smith Matt Laycock Catherine Lofthouse
Description

The TV market is changing – do JICs need to change as well? As more viewing shifts to streaming and programmatic platforms continue to gain traction, do TV executives need to rethink the institutional frameworks that underpin measurement in many markets? Jon Watts, one of the world’s foremost experts in media measurement innovation, leads this thought-provoking debate.

Location Name
Hall One
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom