Inflationary cost pressures have made conditions tough for brands – if we assume no dramatic economic growth, what are the marketing priorities for 2024?

Is it a no-brainer to focus more on creative effectiveness – does neuroscience and attention measurement guarantee success, can everyone stand out, and do we have the measurement to justify investment?

Marc Pritchard (P&G) says creative inclusion will grow markets (serving all people and each person, precisely, in ways that are relevant, to them) – but is this affordable?

What do you want AI/ML to achieve for you (practical applications) in the next two years, and how much more effective or efficient can advertising, including TV, become because of this tech?

What video ad format innovations could have a meaningful impact on performance or branding on TV (dynamic product placement, big screen QR code for on-mobile activation, scene-level contextual alignment, etc.)?

How safe is the concept of ‘brand’ itself, when more goods/services are bought online (including among older consumers) where CX, reviews and recommendations are so influential?