Fewer broadcast TV programmes, and very few streaming programmes, deliver mass audiences: how do we achieve large-scale, near-simultaneous exposure to advertising now? • Where are our next sources of high-quality AV reach – what role for outdoor venue broadcasting, in-game advertising, enforced pre-DVR ads, Pay TV and BVOD hosted FAST, etc? • How do we make it easier to find and execute upon audiences across an increasingly fragmented TV and premium video universe; What forecasting, measurement and optimisation tools will boost reach? • Does co-viewing or crowd viewing increase the effectiveness of ads or distract from them; Does mass near-simultaneous message exposure have an impact beyond rapid reach build – like water-cooler moments? •Would buyers widen their streaming inventory sources if given more information about where ads run (ad loads, context, genre, likely attention…), and how do we improve that transparency? •Who welcomes ‘technical’ expectations for what TV should ‘feel like’ (like BARB’s ‘fit-for-TV’); Will this encourage or discourage buying on video-sharing platforms; Will this encourage media owners to distribute content more widely?