Name
AI: Driving the experience, execution and effectiveness of TV
Date & Time
Tuesday, December 5, 2023, 2:00 PM - 2:15 PM
Jean-Paul Edwards
Description

This presentation explores the most realistic and impactful applications of AI technologies on TV from the viewer’s and advertiser’s perspectives. You will hear how generative AI could change the purchase journey, the understanding of audiences and the creation and placement of content and the new forms of value emerging TV formats can deliver.

 

Location Name
Hall Two
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom