• Where brands lack one-to-one consumer relationships and first-party data, how can television help them to maintain scale and accuracy for targeting?

• What are the next steps in identity resolution to boost our ability to deliver cross-platform targeting, incremental reach, frequency capping, measurement and attribution?

• What are the barriers to data interoperability and collaboration and how do we remove them – and what will get more agencies and brands using cleanrooms for advertiser/television data matching?

• What are the most innovative uses of loyalty/reward/store card data today; What impact is reward card data having for FMCG brands looking for more/better targeting?