Join the 3 top sales bosses from Sky, C4 and ITV as they give us the latest update on innovations, collaboration, and headwinds in the television advertising market in the UK. A big talking point will centre on data and integrity; the opportunities to enhance trust in a cluttered market and overcome challenges associated with competing data sets with different objectives. We’ll review shifting measurement metrics, including greater buyer focus on outcomes, plus more widely how TV is viewed by buyers in the modern media ecosystem. Finally, we’ll address the broadcasters view on Origin, opportunities for TV collaboration with digital platforms, and the latest on Barb and C-Flight.