Stefan has been working as a brand and media specialist at eye square since 2007, has headed the unit Brand&Media Experiece since 2013 and has been a partner at eye square since 2018. He holds a degree in psychology with a focus on media consulting, advertising impact and media reception.
Stefan and his team support advertisers and marketers with studies on the understanding of media genres, advertising formats and creative performance. In addition to his intensive involvement with moving image advertising, Stefan is one of the leading experts in the processing and impact of digital creation and social media advertising.
Stefan conducted the largest media ethnography in the German-speaking region Track the Success for Screenforce in 2021. He leads international award-winning studies such as "Power of Creation" (IAB Research Award, 2016) and "Display wirkt implizit" (BVM Innovation Award nomination, 2011).