A digital native, Jordan held a variety of digital sales roles before heading up Video Commercial Product at News Australia & then launching the Unruly SSP to the Australian market as its Head of Programmatic & Partnerships Australia. Jordan moved across to Nine Entertainment in 2017 where he has led the programmatic commercialisation, strategy, and delivery at Nine across CTV, OTT, Display, Shortform and most recently Audio in the role of Director of Programmatic and Digital Sales.