Ann-Sophie Libbrecht is Innovation Manager at Ads & Data (Belgium). She’s an expert in innovative solutions on TV: addressable TV, pause button advertising, data and the Total TV ecosystem. Six years ago, the broadcast company SBS (now known as Play Media) was pioneer in addressable TV advertising, where Ann-Sophie was working at the time. They were the first in continental Europe to deploy this revolutionary advertising technology, together with Telenet (part of Liberty Global). Two years ago Ads & Data was launched, a unique partnership between strong local media companies Play Media (broadcaster), Mediahuis (publisher) and telco companies Telenet and Proximus. By combining an impressive brand portfolio with intelligent data, Ads & Data helps advertisers reach their target audience with ease.