Sebastian Busse is the Director of Partnership Development at RTL AdAlliance. In this role, he focuses on expanding the European RTL Ad Alliance portfolio. His main focus is on Tier1 Broadcasters, Smart TV manufacturers, OEMs, and TV platforms.
He started his career in digital media after which he began pioneering Smart TV solutions and Addressable TV advertising products as we know them today. For instance, he was deeply involved in launching some of the first Smart TV platform solutions in Europe.