Name
Panel: Transitioning to a multi-currency marketplace – U.S. implementation and global relevance
Date & Time
Tuesday, December 5, 2023, 12:00 PM - 12:30 PM
Speakers
Description
The U.S. is transitioning to a multi-currency marketplace and, with the launch of the new ‘JIC’, developing a new approach to TV measurement, architected around clean rooms, identity spines and first-party data. You will hear the state of play in the U.S. measurement marketplace from some of the key stakeholders there. We will be asking what the rest of the world can learn from the adoption of a new measurement paradigm.
Location Name
Hall One
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom
York Way
London N1 9AG
United Kingdom