David is the Vice President of Research and part of Global Advertising and Partnerships team at NBCUniversal. His main responsibility is to manage a team that is based in New York, London and Singapore and looks after all non-US domestic commercial research. Prior to joining NBCUniversal, David ran his own research consultancy specializing in advertising and media and also ran business units at Eurosport, Mediatel and BDRC Continental. David stumbled into media as a result a thesis at University exploring the political implications of the debate around TV sports rights in the UK and sport remains a major passion of his.

David is a Certified Member of the Market Research Society and his team are MRS Company Partners.