It has been one year since Netflix launched their ads plan and we are fortunate to be joined by global leaders from the team to discuss what has happened, where the business is going and what lessons have been learned over the past year.
The private function is designed for advertising execs and international media buyers to meet the global leaders driving the advertising business for Netflix and learn how these leaders are tackling the issues head on. Speakers will include Damien Bernet (VP, Head of Ad Sales EMEA), Peter Naylor (VP,Ad Sales), and Julie DeTraglia (VP, Ads Measurement).
We will deep dive into how Netflix is thinking about measurement and continuing to work with markets to define ‘fit for TV’ locally. This will build alignment between the processes and norms of local country conditions with the ability to create new and superior ad models in ad supported streaming.
We will also continue the conservation around contextual relevance; how Netflix can get brands closer to the biggest shows in streaming in a brand safe environment.
This session is private with no press in attendance with the idea we can have open dialogue between speakers and the audience.
This session is being held at the Future TV Advertising Forum at 11 – 11:45 on December 5th in the St Pancras room. It is totally private and invite only.
