AGENDA

DAY 2

Wednesday 6th December 2023

9:00 AM - 9:15 AM
SESSION ONE: Effectiveness: The North Star
Welcome
Justin Lebbon, Adwanted Events
Justin Lebbon
9:15 AM - 9:35 AM
SESSION ONE: Effectiveness: The North Star
The dynamic duo driving effectiveness on TV
Nicola Lewis, GroupM Nexus
Nicola Lewis
9:35 AM - 10:00 AM
SESSION ONE: Effectiveness: The North Star
Disney+ With Ads: One Year Later - A conversation with Rita Ferro, President, Global Advertising, Disney
Rita Ferro, Disney
Justin Lebbon, Adwanted Events
Rita Ferro Justin Lebbon
10:00 AM - 10:30 AM
SESSION ONE: Effectiveness: The North Star
Why TV is still at the heart of effectiveness
Peter Field
Peter Field
10:30 AM - 11:00 AM
SESSION ONE: Effectiveness: The North Star
Panel: Increasing reach and attention, with precision
Matt Hill, Thinkbox
Jay Fowdar, Samba TV
Jackie Lyons, Havas Media Group
Ben Tatta, Operative
Chris Love, Virgin Media O2
Matt Hill Jay Fowdar Jackie Lyons Ben Tatta Chris Love
11:00 AM - 11:30 AM
 
COFFEE BREAK
 
 
11:30 AM - 11:45 AM
SESSION TWO: Avoiding streaming-on-streaming audience duplication
Why TV advertising struggles to grow (and what to do about it)
Brian Wieser, Madison and Wall
Justin Lebbon, Adwanted Events
Brian Wieser Justin Lebbon
11:45 AM - 12:10 PM
SESSION TWO: Avoiding streaming-on-streaming audience duplication
ITVX: One year on
Carolyn McCall, ITV
Omar Oakes, The Media Leader
Carolyn McCall Omar Oakes
12:10 PM - 12:30 PM
SESSION TWO: Avoiding streaming-on-streaming audience duplication
Deciphering data collaboration: The how, the why, and the value of connecting screens to store
Will Keggin, LiveRamp
Ollie Shayer, Boots
Adam Thomas, Sky
Will Keggin Ollie Shayer Adam Thomas
12:30 PM - 1:10 PM
SESSION TWO: Avoiding streaming-on-streaming audience duplication
Panel: Avoiding streaming-on-streaming audience duplication
Ed Wale, LG Ads
Paul Gubbins, Publica
Martyn Bentley, AudienceProject
Catherine Lofthouse, dentsu
Ed Wale Paul Gubbins Martyn Bentley Catherine Lofthouse
1:10 PM - 2:00 PM
 
LUNCH
 
 
2:00 PM - 2:15 PM
SESSION THREE: Digital and linear colliding
The existential threat to TV; why and what to do about it
Ian Whittaker, Liberty Sky Advisors
Ian Whittaker
2:15 PM - 2:45 PM
SESSION THREE: Digital and linear colliding
What the broadcast bosses are thinking, on everything!
Justin Lebbon, Adwanted Events
Brett Aumuller, Sky
Kelly Williams
Veriça Djurdjevic, Channel 4
Justin Lebbon Brett Aumuller Kelly Williams Veriça Djurdjevic
2:45 PM - 3:00 PM
SESSION THREE: Digital and linear colliding
Advertisers Driving Change - Global Cross-Media Measurement
Rishi Saxena, WFA
Rishi Saxena
3:00 PM - 3:30 PM
SESSION THREE: Digital and linear colliding
Building successful distribution and monetisation partnerships
Hannah Brown, DAZN
Richard Lewis, YouTube
Jonathan Lewis, Channel 4
Omar Oakes, The Media Leader
Hannah Brown Richard Lewis Jonathan Lewis Omar Oakes
3:30 PM - 3:45 PM
SESSION THREE: Digital and linear colliding
Conference wrap up
Jeff Eales, Sky Media
Justin Lebbon, Adwanted Events
Simon Thomas, GroupM
Jeff Eales Justin Lebbon Simon Thomas
8:00 AM
Breakfast Briefing: MiQ
Breakfast & Registration
 
 
8:20 AM
Breakfast Briefing: MiQ
Presentation - Behind the Screens: Changing TV viewing habits and the opportunity for advertisers
Michael Lampard, MiQ
Michael Lampard
8:35 AM
Breakfast Briefing: MiQ
Panel discussion with TV industry experts (Moderated by Kirsty Giordani)
Kirsty Giordani, IAA UK
Tom Richards, MiQ
Paul McGee, Goodstuff
Ewa Zawol, dentsu
Kirsty Giordani Tom Richards Paul McGee Ewa Zawol
9:10 AM
Breakfast Briefing: MiQ
Finish
 
 
11:00 AM - 11:30 AM
 
COFFEE BREAK
 
 
11:30 AM - 11:50 AM
SESSION TWO: Addressable 2024: More reach, less waste, more intent
Linear and digital convergence
Robert Curwen, Google
Robert Curwen
11:50 AM - 12:10 PM
SESSION TWO: Addressable 2024: More reach, less waste, more intent
Intentionality vs. Inference In Addressable Advertising
Andrew Rosenman, Equativ
Peter Docherty, Think Analytics
Andrew Rosenman Peter Docherty
12:10 PM - 12:25 PM
SESSION TWO: Addressable 2024: More reach, less waste, more intent
10 years of addressable TV at Sky
Dan Cohen, Sky
Dan Cohen
12:25 PM - 12:45 PM
SESSION TWO: Addressable 2024: More reach, less waste, more intent
First-Party Data's Reign: Cross-Platform Advertising Addressability
Peter Docherty, Think Analytics
Sameer Modha, ITV
Joanna Burton, Adviser
Peter Docherty Sameer Modha Joanna Burton
12:45 PM - 1:10 PM
SESSION TWO: Addressable 2024: More reach, less waste, more intent
Panel: Understanding intent, reducing waste and growing reach in addressable TV
Guy Southam, Synamedia
Samantha Doughty, EssenceMediacomX
Jayesh Rajdev, ITV
Ben Keen
Nicola Teague, the7stars
Guy Southam Samantha Doughty Jayesh Rajdev Ben Keen Nicola Teague
1:10 PM - 2:00 PM
 
LUNCH